What is Digital Marketing?

 Today, digital marketing is an important part of any business plan.  Digital marketing is the future of marketing. It is more cost-effective, efficient and provides a wider reach. Despite the obvious benefits, many businesses don't take advantage of digital marketing for various reasons: they are either unaware of it or are too busy with other aspects of their business to pursue it. Digital marketing refers to the use of digital technologies, such as social media, SEO, web analytics, and display advertising. Digital marketing is used to encourage potential customers to take action. This type of marketing is particularly good for small businesses with limited budgets because it doesn't require any upfront costs.

However, these days many companies are using digital marketing as a way to sell their products or services and it has become increasingly difficult for a business with a limited budget to compete against the big brands. Digital marketing is the promotion of goods or services using digital technologies, mainly on social media websites. Digital marketing is also the practice of advertising products or services using digital technologies, such as display advertising banners and pop-up ads. Many businesses are now opting for digital marketing because it cuts out the middle man and can be more cost effective for smaller businesses.