What is Marketing?

 Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. This includes selecting an audience; selecting a theme or attributes to emphasize in advertising; operating campaigns; attending trade shows and public events; designing products attractive to buyers; defining the terms of sale, such as price, discounts, warranty and return policy; product placement with people or media believed to influence buying habits; agreements with resellers; and creating awareness of, loyalty to and positive feelings about a brand.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. Marketing involves the production of goods or services, providing information about products and services, and finally certain kinds of transactions whereby those goods or services can be obtained. These activities often require businesses to spend heavily on advertising, promotions and other forms of marketing communications. Marketing is a business function that involves identifying products, services and markets; developing plans and programs to promote the sale of the organization's products or services; estimating customer needs; planning allocation of resources needed to satisfy such needs; creating marketing strategies and plans, organizing special events and promotions. Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services.

Marketing is a set of activities that a firm undertakes for creating, communicating, delivering, & exchanging offerings that have value for a target market or customer. The practice of marketing is the process by which products and services move from concept to the customer. Marketing covers a lot more than just advertising. It includes analyzing customer needs, identifying target markets, estimating demand for product and services, financing marketing activities, and controlling distribution. The overall goal of marketing is to satisfy customer needs and wants better than competitors do. Marketing is an established discipline in the business world and major field of study in business, government and public policy schools. Marketing deals with finding out what customers want and needs, evaluating how ready they are to buy, determining what product characteristics will satisfy them and deciding how to price the goods or services offered.